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Target Audience Research
Before developing communication plans and content strategies, there must be a clear understanding about the target audience. We make use of a number of tools to identify your target audience. These include products from Google, Alexa, keywords tools and other marketing software. These tools provide such information as age, gender, household income, etc., about your target audience.
Brand Voice Creation
We will research and find out as to what your target audience wants to hear and then create and put forward a message that reflects their preference. This forms your brand voice and when creating it we also keep the following aspects in view:
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